As a marketing specialist of AAFER Real Estate Group, I had the opportunity to design and create a hoarding content for our luxury real estate project. To do this, I first worked on the project's visual identity. I also edited the mockups myself in Photoshop to present the end work from different angles (day and night view).

I then defined the message we wanted to convey through the hoarding, highlighting the exclusives and benefits offered by the group. I also made sure the hoarding was attractive and impactful, using high-quality images, and content. To encourage passersby to scan our QR code and give us their data.

Finally, I ensured that the hoarding was visible and readable from a distance, using large characters and attractive colors that stand out from the surrounding environment.
Thanks to these steps, we created a hoarding that caught the attention of passersby and generated interest in our project.