Snack content? what is it? and what are its forms?

Definition :

Captivating short content or micro-content, aiming to trigger an emotion or make the audience consume more content.

It pleases a high demand for information (text, videos, images …) by giving the internet users a small dose.

Examples :

· Short videos are growing fast nowadays

· Short articles

· Infographics: images shared via LinkedIn & Pinterest summing up important data about a specific topic

· Memes: respond to messages in a funny and mockery manner in order to start a conversation with the followers

· Animated GIF

· Quotes: create a close relationship and shares the brand positioning with the audience