Strategies to encourage customers to donate and avoid negative reactions

1. Reward customers in exchange for their donations to compensate for the drop in customer satisfaction (people pay for the product so it would be weird if you ask them to pay twice).

2. It could be an exception, people are willing to donate during a vacancy or when it’s kids matter.

3. Choose the best and most simple levy method and process, round the amount to be paid and the difference is supposed to be kept for the charity association.

4. The option to respond by “YES” or “NO” using the payment terminal is generally the best choice.

5. Training the employees to give a high customer service quality will make the customers more likely and willing to donate.

6. Demonstrate altruism and transparency: fix a specific amount to be given to the charity association instead of promising a percentage to be cut off sales.

7. Choose the best partner and timing: the charity association partner should be operating in a complementary activity to your company’s business, as for the timing, a campaign started in response to national or international events, tragedies or a natural catastrophe tends to generate a higher participation rate than a campaign lasting for the whole year.