MAFALI sells promotional products and glasses accessories, customizable with size and design.

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A benchmarking study was conducted to analyze the language used by customers (formal or not) and the competition presence in the French optical market, the hashtags, the keywords, and posts design style.

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All the above-mentioned studies were made to improve interactivity, And convey the desired positioning and brand identity.

 

Eventually, I could improve our social content ranking on search engines by using organic optimization techniques for texts, images, and videos.